Creating the logo for Homestead was rooted in capturing the brand’s values and mission. Inspired by the natural beauty and authenticity of farm-to-table practices, the logo design process began with extensive research into the company’s culture and target audience.

The Homestead app, designed in Adobe XD blends user experience with visuals that offer users a convenient way to order fresh quality meats. Every interaction is designed to enrich the user’s experience and build a connection.