Velvet Moose Brews was in search for a logo that could be used in a variety of ways. This involved a process of both creativity and functionality. The first step was to dive into the brand’s identity, target audience, and the diverse mediums where the logo would be utilized.

The focus was to ensure adaptability across different applications. Each iteration was designed to maintain clarity and impact. This involved refining the logo’s typography, iconography, and layout to ensure legibility and visual hierarchy all the way across.